iPod Halo Effect
iPod "halo effect" taking effect Down Under. Australian IT reports that Apple has increased Down Under sales of Macintosh computers by a massive 49.1 per cent in the fourth quarter of 2004, according to IDC market research. "That was the fastest growth recorded by any personal computer maker, and it took Apple's share of the Australian PC market from 3 per cent to 4.1 per cent. Apple was the sixth biggest maker, finishing behind Hewlett-Packard, Dell, IBM, Acer and Toshiba. Here are the words that Apple has been desperately wanting to hear: according to IDC PC market analyst Michael Sager, the figures show Apple's iPod halo strategy to attract Windows users to switch to the Mac platform is working in this country." More...